The Instrument Room
Free Tools That Find the Revenue You’re Missing
Precision instruments for your business numbers. Measure what your website, your phone line and your ad budget are really doing — free, in your browser, no signup.
Free — no signupDiagnostics
6 toolsFind what’s quietly costing you customers — website, profile and operations, scanned in seconds.
Instant Website Audit
Score any website on speed, SEO and trust signals in about 15 seconds.
AI Readiness Score
NewScore how ready your business is for practical automation and AI — in 3 minutes.
Homepage Conversion Analyzer
NewScore whether your homepage helps visitors understand, trust and contact you.
Google Business Profile Audit
NewScore your Google listing and see your review gap against the local median.
Local Competitor Snapshot
NewThe median reviews and rating for your category in your area — no listing required.
Site Speed & Core Web Vitals
NewWhat your real visitors experienced — and what the wait is costing you.
Revenue Calculators
5 toolsSee exactly how much revenue you’re losing — and what fixing it is worth — before you spend a dollar.
Missed-Call Revenue Calculator
See what unanswered phone calls really cost your business each year.
Break-Even CPA Calculator
Know the most you can pay for a lead before advertising loses money.
Lead Goal Calculator
Work backwards from a customer goal to the leads, traffic and budget it takes.
Business ROI Calculator
NewTest whether a marketing or automation investment pays back in year one.
Lost Revenue Calculator
NewEstimate what four common lead leaks cost you — and what’s realistically recoverable.
Planning Tools
3 toolsTurn intentions into a concrete roadmap and a month of content.
AI Automation Planner
NewTurn your pain points into a prioritized 30-60-90 day automation roadmap.
Content Calendar Planner
NewGenerate a balanced month of post ideas for your platform and objective.
Business Funding Opportunity Scan
Assess whether your planned business investment may justify a deeper search for grants, loans, tax credits or other support.
Search Instruments
3 toolsShape how your business appears in Google’s results and code.
Google Result Preview
See exactly how your page will look in Google before you publish it.
Local Schema Generator
Generate the structured data code that helps Google understand your business.
Google Review Link Generator
NewYour direct review link, a printable QR code, and wording that actually gets sent.
AI Instruments
4 toolsAI-assisted drafts and checks — free daily uses, useful before any signup.
Review Response Generator
NewPaste any review, get three professional reply options — powered by AI.
Service Area Page Generator
NewDraft a structured, honest service-area page from your real business facts — powered by AI.
AI Visibility Checker
NewSee whether ChatGPT and AI search can find and recommend your business.
Ad Copy Generator
NewThree ready-to-edit ad variants for Google or Facebook — powered by AI.
No tools match
Try another keyword or.
Want the full diagnosis?
These instruments read the surface. The Growth Score™ goes deeper — a 60-second assessment that maps your biggest growth opportunities in priority order.
Get My Free Growth Score™