Planning Instrument

How Many Leads Do You Actually Need?

Pick how many new customers you want next month. This calculator works the funnel backwards — the leads, the website visitors and the ad budget it takes to get there.

Free — no signup

Your goal

How many new customers you want to win each month.

Out of 10 leads, how many become paying customers?

Out of 100 visitors, how many contact you? (2–5% is typical)

Average revenue from one job or sale.

What you pay per visitor in ads. Set $0 to skip.

Your funnel, worked backwards

Leads needed / month

Visitors needed / month

Projected revenue / month

Estimated ad budget

Traffic can also come from local SEO and your Google profile — not only paid ads.

Fill that funnel

Those visitors have to come from somewhere. The Growth Score™ identifies your most profitable channels — local SEO, your Google profile, reviews or ads.

Get My Free Growth Score™

Why plan the funnel backwards

"I want more customers" isn’t a plan — "I need 40 leads and 1,300 visitors a month" is. Working backwards from the goal turns a vague wish into three concrete numbers you can act on and measure weekly.

It also shows you the levers: doubling your website’s conversion rate cuts the traffic you need in half, which is often far cheaper than doubling your ad budget.

Share this tool

A genuinely useful free tool — embed it on your site or share it.

Embed

Copy this code to embed the tool on your site

<iframe src="https://allianceoptima.ca/tools/lead-goal-calculator?embed=1" width="100%" height="640" style="border:1px solid #e2e8f0;border-radius:12px" title="Lead Goal Calculator — Alliance Optima" loading="lazy"></iframe>
<p style="font:12px system-ui,sans-serif;text-align:center;margin:6px 0"><a href="https://allianceoptima.ca/tools/lead-goal-calculator">Lead Goal Calculator by Alliance Optima</a></p>