How Strong Is Your Google Business Profile?

When a customer searches “plumber near me”, Google answers with three profiles — not three websites. Which three depends on relevance, distance and prominence, and the levers you control live almost entirely on your Google Business Profile: categories, hours, photos, and above all a steady stream of reviews.

This audit reads the public signals of your listing the way Google exposes them, scores the completeness strictly, and — the part most free checkers skip — measures your review count against the *median* business in your category within 10 km. The median matters: averaging the biggest names on your street produces a number no ordinary competitor actually has, and a target you would never hit. From that gap it works back to a monthly review pace that closes it inside a year.

Every audited listing is tracked weekly, so running the audit again a month later shows you real movement: review velocity, rating drift, and whether your competitors are pulling ahead.