Revenue Instrument

Where Is Your Revenue Leaking?

Missed calls, slow follow-up, forgotten quotes, dormant customers — four quiet leaks most businesses never measure. Estimate what each one costs you per year and which to fix first.

Free — no signup

Your leaks

Past customers you have not heard from in 6+ months.

Advanced mode — recovery rates

Revenue at stake

Revenue exposed per year

Realistically recoverable

Conservative scenario

Breakdown by leak

Monthly recovery target

Your largest leak

Suggested first fix

"Revenue exposed" is everything flowing through these leaks; "recoverable" applies realistic recovery rates. Directional estimates, not guarantees.

Analyze missed calls in detail →

Plug the biggest leak first

Every leak above has a specific fix — automatic callbacks, quote follow-up, reactivation. The Growth Score™ identifies which system to install first.

Get My Free Growth Score™
  1. Your enquiry volume
  2. Response time and follow-up gaps
  3. Costed against your job value
  4. The annual figure at stake
Where revenue is leaking

Exposed versus recoverable — an honest distinction

This calculator reports two different numbers on purpose. "Revenue exposed" is everything flowing through a leak; "realistically recoverable" applies a practical recovery rate, because no fix catches every lost lead. Beware of anyone who sells you the full exposed number.

The biggest leak is rarely the one owners guess. Slow response to web leads often outleaks missed calls, and quote follow-up is usually the cheapest fix of the four — it targets people who already asked for a price.

For a deeper dive on the phone side specifically, the Missed-Call Calculator models that single leak in more detail.

Try next

Missed-Call Revenue Calculator

See what unanswered phone calls really cost your business each year.

Business ROI Calculator

New

Test whether a marketing or automation investment pays back in year one.

Share this tool

A genuinely useful free tool — embed it on your site or share it.

Embed

Copy this code to embed the tool on your site

<iframe src="https://allianceoptima.ca/tools/lost-revenue-calculator?embed=1" width="100%" height="640" style="border:1px solid #e2e8f0;border-radius:12px" title="Lost Revenue Calculator — Alliance Optima" loading="lazy"></iframe>
<p style="font:12px system-ui,sans-serif;text-align:center;margin:6px 0"><a href="https://allianceoptima.ca/tools/lost-revenue-calculator">Lost Revenue Calculator by Alliance Optima</a></p>