Launch
$597
per month + ad spend
Minimum ad spend $1,000/mo
Get a clean, converting Google Ads campaign live.
- Single-platform (Google Ads)
- Campaign build + conversion tracking
- Monthly optimization
Google Ads Management (PPC)
Google Ads That Bring Booked Jobs, Not Just Clicks
Run at the top of Google for the searches that matter — managed with transparent fees and real conversion tracking, so you know what every dollar brings back.
Paid Search Buys You the Top of the Results
SEO takes time to compound; Google Ads (formerly AdWords) buys you the top of the results today for high-intent searches like "emergency plumber" or "roof repair near me". Done right, it is the fastest way to turn ad spend into booked jobs.
Done wrong, it burns budget on the wrong clicks. We build tightly-targeted campaigns with proper conversion tracking, manage them on a transparent fee (not a percentage of your spend), and keep the free Growth Score™ as your qualification step first — so we only run ads when the funnel behind them is ready to convert.
What You Get
What's Included
- Campaign strategy and keyword research
- Ad copy and campaign build
- Conversion tracking and call tracking setup
- Landing-page conversion review
- Ongoing bid and budget optimization
- Transparent monthly reporting
Process
How It Works
1
Free Growth Score™
We check your funnel is ready to convert paid traffic before spending a dollar.
2
Campaign Blueprint
Targeting, budget, and conversion goals mapped to your jobs.
3
Build & Launch
We build the campaigns, tracking, and landing-page fixes, then launch.
4
Optimize
Ongoing optimization toward cost-per-booked-job, not just clicks.
The Difference
Why This Beats the Alternatives
| Doing It Yourself | Typical Agency | Alliance Optima |
|---|---|---|
| Boost and hope | Percentage-of-spend fees | Transparent flat management fee |
| No conversion tracking | Reports clicks only | Tracks calls and booked jobs |
| Send ads to your homepage | Ignores landing pages | Landing-page conversion review |
| Budget burns on bad clicks | Set and forget | Ongoing negative-keyword + bid tuning |
Pricing
Google Ads Pricing
Transparent management fee plus your ad spend. Minimums apply so campaigns have room to work.
Growth Ads Bundle
$1,197
per month + ad spend
Minimum ad spend $2,000/mo combined
Google + Meta managed together for full-funnel coverage.
- Google Ads + Meta Ads
- Cross-platform retargeting
- Landing-page conversion review
- Bi-weekly optimization
Scale
$1,997
per month + ad spend
Minimum ad spend $3,500/mo
Aggressive, transparent-fee growth across channels.
- Everything in Growth Ads
- Advanced audience testing
- Weekly reporting
- Priority support
Prices shown are starting points — tell us about your business and we’ll confirm the right plan.
ROI Estimator
What a Few More Customers Are Worth
Estimated monthly return
$3,500
$42,000 per year
A qualitative estimate based on your numbers — not a guarantee.
Why Work With Us
Low-Risk, No Long-Term Lock-In
- No long-term contracts — month-to-month, cancel anytime
- Bilingual service (English & French)
- Québec-based — Law 25 / PIPEDA-aware
- Work directly with the founder, not an account layer
- Every engagement starts with a free, data-driven Growth Score™
KPIs to Track
What We Move
CPL
Cost per lead, tracked and driven down
CPA
Cost per booked job, the number that matters
Quality
Ad relevance that lowers your click costs
ROAS
Return on ad spend, reported transparently
Who It's For
Built for Your Industry
Paid-search intent differs by trade. See the playbook for yours:
FAQ
Google Ads FAQ
Is Google Ads the same as AdWords?
Yes — Google renamed AdWords to Google Ads in 2018. It is the same paid-search platform that places you at the top of Google results.
How do your fees work?
We charge a transparent flat management fee, separate from your ad spend — not a percentage of your budget. That keeps our incentive on results, not on getting you to spend more.
What is the minimum ad spend?
We set a minimum so campaigns have enough data to optimize; too small a budget cannot gather the signals needed to improve. Your Growth Score™ conversation covers what makes sense for your market.
Can you run Google and Facebook ads together?
Yes — our Growth Ads bundle manages both together with cross-platform retargeting, which usually outperforms either channel alone.
Related Services
- Free, no-obligation Growth Score™
- Bilingual EN / FR service
- No long-term contracts
- A real strategist on every session
See If Your Funnel Is Ad-Ready
Your free Growth Score™ checks whether your site and follow-up can convert paid traffic before you spend.