Marketing
Google Business Profile, reviews, and the marketing fundamentals that drive local leads.
How to Ask for Google Reviews and Actually Get Them
Most customers who would happily review you never do — the asking is too much work. Here's the direct review link that removes the friction, and how to use it.
Sep 29, 2026How to Respond to Negative Reviews Without Losing the Room
Prospects judge you by your replies, not your stars. The calm four-part structure for answering any negative review — and what never to write.
Sep 28, 2026Google Ads Copy That Works for Local Businesses
Most local Google Ads waste budget on vague copy. Here's the three-angle framework that lifts CTR — benefit, trust, offer — with real character limits.
Sep 25, 2026Why Your Homepage Isn't Turning Visitors Into Customers
Your homepage gets visitors but few calls. Here's the clarity, contact, trust, and local-relevance signals a local-business homepage needs to convert.
Sep 24, 2026Google Business Profile Posts: A Weekly Strategy That Sticks
Regular Google Business Profile Posts keep your listing active and feed fresh content to search and AI. Here's a weekly cadence a busy Québec owner can actually sustain.
Sep 21, 2026Why Online Reviews Drive AI Recommendations
Reviews are a top signal for both Google's map pack and AI answer engines. Here's the mechanism — and how a Québec business earns a steady, honest flow.
Sep 16, 2026The Google Business Profile Feature Most Service Businesses Ignore
The Products tab isn't just for retail — it's becoming a key source for AI-generated local search answers. Here's why service businesses should use it.
Jun 20, 2026
Why Your Google Business Profile Category Matters More Than Any Other Setting
Your primary Google Business Profile category may be the single biggest lever for local ranking — here's how to pick it correctly.
Jun 18, 2026The 2026 Google Business Profile Checklist
What's actually changed for Google Business Profile in 2026 — video verification, posting cadence, and steady review flow, in one checklist.
Jun 16, 2026How to Optimize Your Google Business Profile for More Calls
The specific Google Business Profile changes that drive more phone calls and direction requests, not just impressions.
May 10, 2026