Marketing

Google Business Profile, reviews, and the marketing fundamentals that drive local leads.

Marketing

The Google Business Profile Feature Most Service Businesses Ignore

The Products tab isn't just for retail — it's becoming a key source for AI-generated local search answers. Here's why service businesses should use it.

Jun 20, 2026
A single selector dial turned to one deliberately chosen position.
Marketing

Why Your Google Business Profile Category Matters More Than Any Other Setting

Your primary Google Business Profile category may be the single biggest lever for local ranking — here's how to pick it correctly.

Jun 18, 2026
Marketing

The 2026 Google Business Profile Checklist

What's actually changed for Google Business Profile in 2026 — video verification, posting cadence, and steady review flow, in one checklist.

Jun 16, 2026
Marketing

How to Optimize Your Google Business Profile for More Calls

The specific Google Business Profile changes that drive more phone calls and direction requests, not just impressions.

May 10, 2026